The Power Of Written Goals

- Writing your goals down improves success rates
I've got my work cut out for me tomorrow. See, I have to lift more than I've ever lifted on two lifts (weightlifting) by tomorrow to meet my goals.
Maybe you don't lift weights. Regardless, this article should help you see why written goals are invaluable.
Over the summer, I set weight goals for 7 specific weight training lifts: squats, deadlifts, chinups, barbell rows, dips, bench press, and overhead/military press. The Big 7.
And tomorrow, I've got to make good on my self promises.
Goals = Self Promises
That's a good way to look at goals - they are promises you make to yourself.
In this case, I never told anyone I was going to set personal records.
But I did write them down.
6 Reasons To Always Write Down Your Goals
I know a few weeks ago I said that goals didn't HAVE to be written down. I simply mean that a goal is a goal, even if not written. But they SHOULD be written down. Here's why:
- The act of connecting pen to paper, or fingertips to keyboard, in and of itself reinforces the goal.
- You can't cheat later - the written goal is the metric by which you judge success.
- You can easily refer to the written/printout goal; even daily or multiple times a day.
- Writing lets you work and rework the wording of the goal; word choice matters. For example, one tidbit I love from Tom Venuto: you want to burn fat, not lose weight. Losing weight means you might lose muscle too. And even losing fat isn't quite right, because if you lose your keys, what do you actually hope will happen? That you'll FIND them again! Do you really want to find your fat again? No! You want to burn it so that it is gone forever. Small word choices make a huge impact on your success and the best way to get the right words is to right them.
- By writing your goals down, you get the additional positive reinforcement of putting a check mark next to them when you achieve them. For some of us (yes, that's me) there is a bliss that comes from checking something off your list that makes it even more compelling to complete the goal.
- The physicality of the written paper allows you to force reminders - you can't escape the list taped to your computer, or on your car steering wheel, or wherever you post them to remind yourself.
So Do I Follow What I Preach?
For each lift, I set two goals: one by the end of August, the other by the end of the year. The exact amounts aren't important for this article, but keep in mind that I'm not a powerlifter - my lifting is more about physique than about being the biggest and strongest guy (see my site, http://worldiftnessnetwork.com for more info).
I wrote them down, with specific deadlines and with specific amounts. So they were objectively measurable.
I read them at least once a week through July and August.
I met all my August goals.
And I promptly patted myself on the back (yay me!), and then... the goal list...
got lost in my shuffle of papers.
For September, October, and November, I neither thought about nor looked at my list.
Until three weeks ago, when I found the list in the back of my workout log.
I have to admit, when I saw the list, I was not happy at all.
Those goals looked scary.
I didn't WANT to meet those goals anymore. I didn't want to lift that much weight. It was so much more comfortable to just keep on my current lifting routine (which I was making progress on - in fact, I actually had set new personal records in all the lifts, just not high enough to reach the numbers I had targeted - what, was I on crack at the time I set those???)
Usually, you'll hear me talk about how important it is to review your written goals regularly. While that's a subject for it's own article, the basic idea is that the more important the goal, and the closer the deadline, the more you need to look at your piece of paper. Some people even tape copies of their most important goals to their toilet seat so that they must read them every day!
In this case, I have to be honest - these weren't that important of goals to me. My life, and the lives of those I care about, really aren't impacted by how much weight I can lift. Plus, last summer it seemed like the end of the year was a long way away...
So, I really hadn't looked at these goals for a while.
I took a deep breath and reminded myself that this is one of the reasons we write goals rather than just stating them.
The written word is far more permanent and doesn't allow your mind to forget or alter the original goals.
If I hadn't written them down, there's no way I would have met my August targets. Back then, the targets were fresh, urgent, exciting, achievable, and written. I easily met them all.
But now (three weeks ago) I was faced with a daunting task of having about 23 days to crush my records in 7 lifts.
I took out my lifting logs to assess the challenge.
Sometimes We Are Closer To Our Goals Than We Think
Turns out I had already met one of the amounts (deadlift). Whew. That left just 6 to go.
I was really close on 2 more. I ended up breaking those the next workout (bench press and chinups).
But the remaining 4 lifts were going to be hard.
So what do you do when your goal level is far from your current level? You set intermediate goals (or action steps).
One of these lifts was the squat. For those of you unfamiliar with lifting, this is where you load up a barbell with weight, hold it across your back, and bend your knees and hips until your hips go lower than your knees, and rise up again.
I needed to add 20 pounds to that lift. So I immediately changed my routines to lifting heavier, for fewer reps, and more rest. Then at the end of those workouts I did extra sets of what are called :partial reps" with super heavy weight. This is where you don't use the full range of motion, allowing you to get used to much higher weight. Then, before attempting the maximum lift, I made sure the muscles involved were rested at least 4 days.
Using this approach, I met my goals for squats and dips.
But as of this writing, I have not met my goals for barbell rows and overhead press.
And not to make excuses, but I hurt my wrist about a month ago that makes barbell rows very painful. This is a case where visualization is going to make a huge difference. Again, a topic for another article, but when you have to perform, visualization is critical. In this case, I need to prepare not only for the maximum lift but also to ignore the pain.
My training is done - now I need to perform. Tomorrow is the day.
I'll update this post in the comments section with the results!
I've got my work cut out for me tomorrow. See, I have to lift more than I've ever lifted on two lifts
(weightlifting) by tomorrow to meet my goals.
Over the summer, I set weight goals for 7 specific weight training lifts: squats, deadlifts, chinups, barbell
rows, dips, bench press, and overhead/military press. The Big 7.
And tomorrow, I've got to make good on my self promises.
Goals = Self Promises
That's a good way to look at goals - they are promises you make to yourself.
In this case, I never told anyone I was going to set personal records.
But I did write them down.
6 Reasons To Always Write Down Your Goals
I know a few weeks ago I said that goals didn't HAVE to be written down. I simply mean that a goal is a goal, even
if not written. But they SHOULD be written down. Here's why:
1) The act of connecting pen to paper, or fingertips to keyboard, in and of itself reinforces the goal.
2) You can't cheat later - the written goal is the metric by which you judge success.
3) You can easily refer to the written/printout goal; even daily or multiple times a day.
4) Writing lets you work and rework the wording of the goal; word choice matters. For example, one tidbit I love
from Tom Venuto: you want to burn fat, not lose weight. Losing weight means you might lose muscle too. And even
losing fat isn't quite right, because if you lose your keys, what do you actually hope will happen? That you'll
FIND them again! Do you really want to find your fat again? No! You want to burn it so that it is gone forever.
Small word choices make a huge impact on your success and the best way to get the right words is to right them.
5) By writing your goals down, you get the additional positive reinforcement of putting a check mark next to them
when you achieve them. For some of us (yes, that's me) there is a bliss that comes from checking something off
your list that makes it even more compelling to complete the goal.
6) The physicality of the written paper allows you to force reminders - you can't escape the list taped to your
computer, or on your car steering wheel, or wherever you post them to remind yourself.
So Do I Follow What I Preach?
For each lift, I set two goals: one by the end of August, the other by the end of the year. The exact amounts
aren't important for this article, but keep in mind that I'm not a powerlifter - my lifting is more about physique
than about being the biggest and strongest guy (see my site, http://worldiftnessnetwork.com for more info).
I wrote them down, with specific deadlines and with specific amounts. So they were objectively measureable.
I read them at least once a week through July and August.
I met all my August goals.
And I promptly patted myself on the back (yay me!), and then... the goal list...
got lost in my shuffle of papers.
For September, October, and November, I neither thought about nor looked at my list.
Until three weeks ago, when I found the list in the back of my workout log.
I have to admit, when I saw the list, I was not happy at all.
Those goals looked scary.
I didn't WANT to meet those goals anymore. I didn't want to lift that much weight. It was so much more
comfortable to just keep on my current lifting routine (which I was making progress on - in fact, I actually had
set new personal records in all the lifts, just not high enough to reach the numbers I had targeted - what, was I
on crack at the time I set those???)
Usually, you'll hear me talk about how important it is to review your written goals regularly. While that's a
subject for it's own article, the basic idea is that the more important the goal, and the closer the deadline, the
more you need to look at your piece of paper. Some people even tape copies of their most important goals to their
toilet seat so that they must read them every day!
In this case, I have to be honest - these weren't that important of goals to me. My life, and the lives of those I
care about, really aren't impacted by how much weight I can lift. Plus, last summer it seemed like the end of the
year was a long way away...
So, I really hadn't looked at these goals for a while.
I took a deep breath and reminded myself that this is one of the reasons we write goals rather than just stating
them.
The written word is far more permanent and doesn't allow your mind to forget or alter the original goals.
If I hadn't written them down, there's no way I would have met my August targets. Back then, the targets were
fresh, urgent, exciting, achievable, and written. I easily met them all.
But now (three weeks ago) I was faced with a daunting task of having about 23 days to crush my records in 7 lifts.
I took out my lifting logs to assess the challenge.
Sometimes We Are Closer To Our Goals Than We Think
Turns out I had already met one of the amounts (deadlift). Whew. That left just 6 to go.
I was really close on 2 more. I ended up breaking those the next workout (bench press and chinups).
But the remaining 4 lifts were going to be hard.
So what do you do when your goal level is far from your current level? You set intermediate goals (or action
steps).
One of these lifts was the squat. For those of you unfamiliar with lifting, this is where you load up a barbell
with weight, hold it across your back, and bend your knees and hips until your hips go lower than your knees, and
rise up again.
I needed to add 20 pounds to that lift. So I immediately moved my routines to lifting heavier, for fewer reps, and
more rest. Then at the end of those workouts I did extra sets of what are called :partial reps" with super heavy
weight. This is where you don't use the full range of motion, allowing you to get used to much higher weight.
Then, before attempting the maximum lift, I made sure the muscles involved were rested at least 4 days.
Using this approach, I met my goals for squats and dips.
But as of this writing, I have not met my goals for barbell rows and overhead press.
And not to make excuses, but I hurt my wrist about a month ago that makes barbell rows very painful. This is a
case where visualization is going to make a huge difference. Again, a topic for another article, but when you have
to perform, visualization is critical. In this case, I need to prepare not only for the maximum lift but also to
ignore the pain.
My training is done - now I need to perform. Tomorrow is the day.
I'll update this post in the comments section with the results!
With Whom Should You Share Your Goals?

Sharing Your Goals With Someone Improves Achievement
One of the most effective ways of ensuring that you’ll meet your goal is to make it public. Tell someone. Or many someones.
This is one of what I call “external motivators”. They are outside of yourself. For most big goals, a mix of internal and external motivators helps to keep you on track and progressing.
Keep in mind, 99% of the people who know you probably don’t care too much about your goals. They are consumed with their own world and while they care about you as a person, the details about your goals and struggles usually go in one ear and out the other. Sharing your goals isn’t about them helping you. It’s about adding another carrot and stick to your own motivations: you’ll be even more proud when you accomplish your goal and you’ll be more embarrassed if you fail. So you will be much more motivated knowing that someone (or someones) are expecting you to accomplish your goal.
So who should you tell?
The answer of course varies based on the goal itself.
The first key is whether the goal itself is an external goal or an internal goal. External goals are essentially where the results are shared with others. Finishing a project at work. Building a playhouse for your kids. Hitting a sales target. These results aren’t private.
Internal goals are more private. For example, trying to think more positive thoughts every time your husband talks about his brother… Or shedding body fat is pretty personal unless you are a competitive bodybuilder.
To complicate matters, it’s obvious that most goals are in between.
Here are some guidelines about who to share your goals with:
- For internal goals,
- Make sure it’s someone you can trust entirely
- It should be someone you respect
- Make sure it’s someone who isn’t personally affected by the goal (for example, if you are trying to be nicer to an obnoxious co-worker, don’t tell them about your goal ; I can hear some of you saying that sharing the goal with the “beneficiary” will make you even more motivated but I disagree – it can backfire in a major way, especially if you fall short of your intended goal)
- For external goals,
- Tell the people who are affected by it
- The more external the goal, the more people you should tell.
- Except in rare cases, don’t tell people your goal expecting them to help you; remember, even to people who love you and you can trust, your goals are likely to be less important to them than they are to you; they don’t want to become your Goal Warden.
Challenge: So right now, pick one of your top 5 goals. Ask yourself if it’s an internal or an external goal. Then decide if telling someone would make you more motivated to achieve it. If not, pick a different goal. Once you have the right goal, list 3 people you could possibly tell. Write their names down. Tomorrow (after you’ve let it percolate in your subconscious a bit), choose one of those people and tell them. Good luck!
Motivation Triggers For Internal Goals vs. External Goals

You need both internal and external goals to be successful in life.
I get into discussions sometimes about how people get all screwed up by the expectations of other people. In Hollywood we hear stories about how so-an-so’s dad was so overbearing and had such high expectations that so-and-so just could never live up and so resorted to drugs or some other self-destructive habit.
Or more common, but less sensational, are the millions of people who never achieve any of their goals because they are stifled by the belief that they have to live up to someone else’s expectations.
So here’s where you expect me to say that you should ignore external expectations and focus only on your own. Don’t keep up with the Joneses, Don’t let other people define your goals, Do find your own internal motivations for any activity you are doing, Yadda, Yadda.
Of course that’s what you expect. Because if you’ve listened to just about any success/self-help/guru/life-coach/psychic-savior/ guru out there, that’s what you hear.
Bunch of crap.
See, ignoring external expectations is not only impossible, it’s not smart.
Internal Vs. External Goals
I define internal vs. external goals this way: external goals are where your success will be determined – in part – by what someone else thinks. Internal goals are those where success can be achieved without anyone else rendering judgment that matters (not even a little bit).
And probably obvious is that external motivators are benefits (or the reduction of negatives) that you will achieve from the world around you, while internal motivators are purely those things internally that matter. An example external motivator is that learning a new skill could increase your salary; an internal motivator could be the inner confidence you have now that you know how to perform that skill.
To complete the explanations, external expectations are those things other people expect of you and internal expectations are what you expect of yourself. This is often where people suffer most because one or the other is often unrealistically high, or worse, both are exceptionally low.
You Cannot Escape External Expectations
Before I tell you why you need external goals and need to listen to external expectations and include external motivators, let’s get one thing straight.
You can’t escape them. They are everywhere.
Simply saying “ignore them” is like telling your body to ignore the cold when you are in negative 20 degree weather in your underwear. No amount of mind control will do it.
And if you work for a boss (or for you entrepreneurs out there, if you work for a customer), then you can try to ignore external expectations and goals only to find your financial condition deteriorating.
And isolating yourself from society doesn’t work either. Even Thoreau couldn’t when he went off to live on his own.
Who you are, in part, is due to external expectations.
What if you were never expected to go to school? Never expected to try hard? Never expected to tell the truth? Never told to clean your room? Do you think you would have just naturally learned these things?
From the time you are born, external expectations are thrust upon you.
And that’s a good thing.
Sure, it can be overdone and perverted. But so can meditation, exercise, religion, and everything else.
External Goals Are Good For You
None of us is perfect. None of us will always do the right thing even when nobody is watching. Hopefully your transgressions are minor, like forgetting to put your napkin on your lap at dinner.
External expectations are a requirement of a functional society. We expect people to abbey the laws. Not just the laws the other guy believes in. All the laws.
And setting external goals are good too. The easiest examples are those related to work.
Your boss comes into your office/cubicle and she says, “We have customer X coming in later today. I need you to create report ABC for me by 2:00. And it needs to be convincing.” This is clearly an external goal – it was “given” to you by your boss and your achievement of the goal is determined by the outcome – whether the customer is convinced by it.
So what do you do? Do you spend 3 hrs trying to “get internally motivated” so that this can become an internal goal? No! You get working on that report.
Assuming your boss is competent, this being an external goal has many potential positives:
- You don’t wallow around naval-gazing and wasting time trying to find spiritual self-fulfillment for simple report, trying to assign meaning to something with little spiritual meaning
- You might learn something by doing this report that you might never have been internally motivated to learn
- You save your company time by just doing what you’ve been asked to do, and that allows your company overall to be more productive which helps society (yes, I am an unabashed capitalist)
- This might be a more ambitious goal (being external) than you would have set for yourself (if it were internal)
- Your boss’s faith in you increases; not that you should be a “pleaser” but it’s clear that with increased confidence in you your boss will give you better assignments which eventually leads to all sorts of benefits
- You get honest, objective feedback about the quality of your work via the customer (external); assuming you can handle feedback, this will help you either to continue to do well or to direct areas of improvement
- You inspire coworkers to be able to achieve more ambitious goals when they publicly (externally) see you succeed at something challenging under tight time constraints
So stop avoiding external goals or putting internal goals on a pedestal. Both are important.
What do you think? Submit a comment below!
